THE NURSERYMAN
Brand Creation
Packaging
Distilling dreams from the mind of a defiant gardener
A new rum range embodies the dedication of Mark McRae, a renowned nurseryman from West Auckland. Combining his 40-year horticultural journey with his burning desire to explore rum-making. Mark embarked on an extraordinary endeavour to create New Zealand's first Agricole Rum. After years of patience and expertise, the result is an exceptional product aged to perfection over four years. To honour Mark's unwavering commitment, The Nurseryman showcases his image on the label and draws inspiration from nursery labels, symbolising growth and artistry. With bold typography and a sophisticated aesthetic, the design captures the spirit's captivating and unassuming nature. This unique Agricole Rum stands as a testament to Mark's horticultural mastery and the pursuit of excellence, reflecting New Zealand's fertile land and the passion that defines Mark's life's work.
“The vision that I had for my Rum was clear and I knew where I wanted to land with it. What absolutely levelled me was how much further it could be taken when Periscope arrived. The passion and creative magic that they put in was unlike anything I have ever experienced. I think they were more invested in my Rum than I was, or maybe they stood next to the still for too long.”
Mark McRae
Container Nurseries : Horticulturalist & Bootlegger
