
COPPERPOT
Packaging
Far from the ordinary, this is a dip that elevates the experience with its multi-layered complexity and vibrant taste profile.
Unlike conventional options, Copperpot brings a robust explosion of flavours to every scoop. Brand support was absent during launch, so Copperpot's design was entrusted with the monumental task of doing all the heavy lifting. The solution was a masterful combination of elements: dynamic typography that packs a visual punch, a strategic colour code system for instant recognition, and captivating food photography that practically exudes the irresistible allure of taste.
The strategic approach bore fruit as Copperpot swiftly captured the hearts of Kiwis. The sales trajectory reflects its resounding success, validating the design's prowess. The positive reception has opened doors to new horizons, with exciting variations already in the works. Copperpot's journey has just begun, promising an expanding range that continues to redefine the art of dipping.


